No shared leads, no chasing phone numbers. Homeowner-qualified roof inspections booked directly onto your calendar, exclusive to your company, priced per appointment in writing before launch.
Get an Appointment Price for Your Market
Shared lead vendors sell one storm-damaged homeowner to everyone in the county, and the job goes to whoever knocks first.
Paying per lead means paying for wrong numbers, renters, and tire kickers your office chases for days.
Feast when the hail hits, famine when it does not, because nobody built a retail pipeline underneath the storm work.
Ad spend reported in impressions and clicks while the only number a roofing company can bank is jobs on the calendar.
One model for roofing: cost per appointment. Defined, priced, and documented before a dollar of ad spend moves.
You pay for a qualified homeowner booked on your calendar: ownership verified, damage screened, time confirmed. Not per click, not per form fill, not per shared name. Pricing is set per market and volume commitment before launch, in writing, with a documented policy for disputes and no-shows.
A homeowner (not a renter), in your service area, with a roof concern matching your criteria, booked into an agreed time slot with confirmation. The definition is written into the engagement so there is never an argument about what you are paying for.
This model is built on campaigns that generated 200+ roof inspection requests in 90 days at $38 per qualified lead. Cost per appointment prices the next step of that same funnel: we carry the qualification and booking burden, you meet homeowners.
Roofing is a flagship vertical of our lead generation service, run on the same rules: exclusive, qualified, and accountable to the outcome.
Storm-response campaigns that move when the weather does, plus always-on retail roofing demand, so the calendar stays full between hail events.
Smart-logic forms screen ownership, roof age, damage type, and insurance status before anyone becomes an appointment, so your estimator walks into real jobs.
Qualified homeowners are booked directly onto your calendar with confirmation and reminder flows, not handed over as a phone number to chase.
Every appointment belongs to one roofing company. No shared lists, no reselling, no racing competitors to a door.
Appointments land in your CRM with source, timestamps, and call recordings, so the office and the ledger always agree.
Reminder sequences, booking windows tuned to your market, and a documented no-show policy, because an appointment only counts when a homeowner opens the door.
The pricing model is the quality control. Three reasons this works when shared leads never did.
When you pay per appointment, junk traffic is our problem, not yours. Every dollar we waste on unqualified clicks comes out of our margin, which is exactly the pressure that keeps quality honest.
A lead is a maybe. An appointment is a homeowner expecting your estimator at 2pm Thursday. Roofing companies do not have a lead problem, they have a calendar problem, and this model prices the calendar.
Show rates, quote rates, and close rates feed back into targeting weekly. When a zip code sends lookers instead of buyers, it gets cut, and the feedback loop is what keeps appointment quality holding at volume.
Pay-per-appointment only works with clean books. Our client portal keeps every appointment timestamped, source-tagged, and reconciled against billing, next to the campaign breakdowns.
Every appointment timestamped, source-tagged, and reconciled against billing.
Volume and cost split by campaign, creative, and zip in your portal.
Your show and close rates flow back into targeting, so quality compounds.
Appointments, show rate, and cost per job in plain English, weekly.
Home service contractors running on qualified, exclusive demand.
Storm-season campaigns with in-form qualification delivered 200+ roof inspection requests in 90 days, at a cost the sales team could scale against.
Emergency-intent campaigns paired with call tracking kept crews booked around the clock, with every lead attributed back to its source.
A rebuilt targeting stack and dedicated inspection landing page nearly halved acquisition costs while monthly job volume kept climbing.
Service area, job types, insurance versus retail mix, and what a bookable homeowner looks like, in writing.
A cost-per-appointment quote for your territory and volume target, agreed before launch.
Campaigns, qualification flows, booking calendar, and CRM delivery wired end to end.
Creative, screening questions, and booking flow reviewed with you before a dollar is spent.
Appointments land on your calendar while targeting is tuned daily against show and close rates.
Volume grows zip by zip as quality holds, with crew capacity setting the pace.
No add-on fees for the fundamentals. These come standard on every roofing engagement.
Price My Marketarrow_outwardThe same exclusive, qualification-first system, priced for other verticals.
HVAC, restoration, mold, med spa, and other local services on CPL or cost-per-appointment, with $24 to $38 benchmarks from live campaigns.
Explore local servicesarrow_forwardfact_checkThe full program: every vertical, every pricing model, and the published starting price points, on one page.
Explore lead generationarrow_forwardWe run the ads, screen every homeowner with smart-logic qualification, and book confirmed inspection slots directly onto your calendar. You pay an agreed price per booked appointment, not per click, lead, or impression. The appointment definition, price, and dispute policy are all in writing before launch, so the invoice never contains a surprise.
The definition we write together at kickoff, typically: a verified homeowner in your service area with a roof concern matching your job types, booked into a confirmed time slot. Renters, out-of-area addresses, and duplicates never count against you, and the documented no-show and dispute policy covers the edge cases.
Pricing is set per market, because a booked inspection in a hail-belt metro prices differently than a competitive coastal market. It is quoted in writing before launch based on your territory, job mix, and volume target. For context, the funnel underneath this model produced qualified roofing leads at $38 in our published campaigns; appointment pricing covers the added qualification and booking work.
Completely. Every appointment is generated for your company and delivered only to you, contractually. Shared roofing leads look cheap until you count the doors your competitors reached first; exclusive appointments are why the close rates hold.
Both, and the mix is yours to set. Storm-response campaigns activate when weather hits your territory, while retail and insurance-restoration demand runs always-on underneath, so the calendar does not live and die by hail. Job-type screening in the qualification flow keeps the appointments matched to the work you actually want.
Funnel build and review typically take the first one to two weeks, with appointments starting as campaigns exit testing. Volume depends on your territory size and season: we quote a realistic monthly range on the strategy call rather than promising a number the market cannot deliver, and we scale zip by zip as your show and close rates prove out.
Book a call. We will define what a qualified appointment looks like for your company, price your territory, and project realistic monthly volume before you commit to anything.