The same 64-step checklist we run on every client site, free. Work through it top to bottom, check items off as you go, and watch your rankings climb. When you want it done for you, we are one call away.
Free SEO Audit With Your Consultation
If search engines cannot crawl, render, and index your site cleanly, nothing else on this checklist matters. Start here.
Rankings only pay when you rank for terms your buyers actually search. Research before you write, always.
The classic fundamentals. Small individually, but together they decide whether a page ranks on page one or page five.
Get a free SEO audit with your consultation call. We will show you exactly which of these boxes your site fails, and what fixing them is worth.
Google rewards content that demonstrates experience, expertise, authority, and trust. Thin content gets filtered out.
Internal links are the ranking lever most sites ignore. You control 100% of them and they cost nothing.
Structured data earns rich results in Google and citations in AI answers. Most competitors skip it, which is exactly why you should not.
If you serve a physical area, the map pack is often worth more than the organic results above it.
Every site fails a different set of checks. Your free audit prioritizes this exact list for your website, your market, and your competitors.
Links remain one of the strongest ranking signals. Quality and relevance beat raw volume every time.
Google AI Overviews, ChatGPT, and Perplexity now answer questions your buyers used to click through for. Optimize to be their source.
What gets measured gets improved. Set the baseline now so you can prove what is working in 90 days.
No affiliate fluff. This is the real stack we run client campaigns on, starting with everything you can get for free.
The industry-standard site crawler. Finds broken links, duplicate titles, missing meta tags, and redirect chains in minutes.
Your direct line to Google: indexing status, ranking queries, Core Web Vitals, and manual action alerts.
Field and lab performance data for any URL, with a prioritized list of exactly what to fix.
The Bing and Yahoo equivalent of Search Console, with a surprisingly good free backlink checker.
Free site audit and backlink data for sites you own. The best no-cost backlink visibility available.
Straight-from-Google search volume and keyword ideas. Less polished than paid tools, but the data is first-party.
The all-in-one platform we use daily: keyword research, competitor gaps, rank tracking, site audits, and backlink analysis in one subscription. If you buy one SEO tool, buy this one.
The gold standard for backlink data and competitor link research. Pairs well with SEMrush if budget allows.
On-page optimization scoring that tells writers exactly what to cover to compete with the current top 10.
Top to bottom. Technical SEO comes first because crawl and indexing problems undermine everything else. Then keyword research to aim your content, on-page and content quality to build it, and architecture, schema, local, links, and AI search to amplify it. Tracking runs the whole time.
Initial movement typically shows within 30 to 60 days of fixing technical issues and optimizing pages. Meaningful traffic and lead growth usually builds over 3 to 6 months depending on your competition, site history, and how consistently you execute.
The checklist covers everything that matters, and a motivated owner can absolutely execute it. The honest trade-off is time: doing this properly takes hours every week, forever. If your time is worth more elsewhere, that is when hiring makes sense. Our free audit will tell you exactly where your site stands either way.
Do a full pass quarterly, and re-check the technical section after any redesign, migration, or platform change. Google ships algorithm updates constantly, and sites drift: links break, content ages, and schema falls out of date.
On your free consultation call we walk through a real audit of your site: technical health, on-page issues, content gaps, backlink profile, and how you stack up against the competitors currently outranking you. You leave with a prioritized action plan whether you work with us or not.
Yes. The checklist itself is platform-agnostic. At the bottom of this page we list the specific plugins we recommend for WordPress and the apps we recommend for Shopify, so you can implement each step on your stack.
Book a free consultation call and we will run this entire checklist against your website live, then hand you a prioritized plan to dominate your competition.